Advertising and new media / Christina Spurgeon.
نوع المادة :
نصتفاصيل النشر: London ; New York : Routledge, 2008.الوصف: 135 p. ; 24 cmردمك: - 9780415430357
- 0415430356
- 9780415430340
- 0415430348
- 9780203935521
- 0203935527
- 22 659.134
- HF6146.I58 S68 2007
المحتويات:
Figures Acknowledgements Chapter 1. Advertising and the new media of mass conversation Chapter 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media Chapter 3. Integrating interactivity: globalization and the gendering of creative advertising Chapter 4. Mobilizing the local: advertising and cell phone industries in China Chapter 5. From conversation to registration: regulating advertising and new media Chapter 6. The future of advertising-funded media Notes References Interviews Index.
كتاب
مراجعات من LibraryThing.com:
| المكتبة الحالية | رقم الاستدعاء | حالة | الباركود | |
|---|---|---|---|---|
| المكتبة المركزية بالمجمعة (CL) | 659.134 S C A (استعراض الرف(يفتح أدناه)) | المتاح | 1004000000032 |
إجمالي الحجوزات: 0
Includes bibliographical references (p. [115]-129) and index.
Figures Acknowledgements Chapter 1. Advertising and the new media of mass conversation Chapter 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media Chapter 3. Integrating interactivity: globalization and the gendering of creative advertising Chapter 4. Mobilizing the local: advertising and cell phone industries in China Chapter 5. From conversation to registration: regulating advertising and new media Chapter 6. The future of advertising-funded media Notes References Interviews Index.
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