عرض عادي عرض مارك عرض تدوب

Spurgeon, Christina.

Advertising and new media / Christina Spurgeon. - London ; New York : Routledge, 2008. - 135 p. ; 24 cm.

Includes bibliographical references (p. [115]-129) and index.

Figures Acknowledgements Chapter 1. Advertising and the new media of mass conversation Chapter 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media Chapter 3. Integrating interactivity: globalization and the gendering of creative advertising Chapter 4. Mobilizing the local: advertising and cell phone industries in China Chapter 5. From conversation to registration: regulating advertising and new media Chapter 6. The future of advertising-funded media Notes References Interviews Index.

ISBN: 9780415430357 (pbk. : alk. paper) 0415430356 (pbk. : alk. paper) 9780415430340 (hardback : alk. paper) 0415430348 (hardback : alk. paper) 9780203935521 (ebook) 0203935527 (ebook)

LCCN: 2007020168

Subjects--Topical Terms:
Internet advertising.
Advertising.
Advertising--Social aspects.
Mass media.
Mass media and business.

LC Class. No.: HF6146.I58 / S68 2007

Dewey Class. No.: 659.134