APA

Perreault W. D., Cannon J. P. & McCarthy E. J. (2014). Basic marketing. New York, NY: McGraw-Hill Irwin.

Chicago

Perreault William D, Cannon Joseph P and McCarthy E Jerome. 2014. Basic marketing. New York, NY: McGraw-Hill Irwin.

Harvard

Perreault W. D., Cannon J. P. and McCarthy E. J. (2014). Basic marketing. New York, NY: McGraw-Hill Irwin.

MLA

Perreault William D, Cannon Joseph P and McCarthy E Jerome. Basic marketing. New York, NY: McGraw-Hill Irwin. 2014.