Basic marketing :
Perreault, William D
Basic marketing : Marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 19th ed. - New York, NY : McGraw-Hill Irwin, 2014. - xl, 726, G11 p. : ill. ; 24 cm.
Includes index.
9781259060762 1259060764
Marketing--Management
658.8 / PWB
Basic marketing : Marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 19th ed. - New York, NY : McGraw-Hill Irwin, 2014. - xl, 726, G11 p. : ill. ; 24 cm.
Includes index.
9781259060762 1259060764
Marketing--Management
658.8 / PWB