| 000 | 00684cam a2200217 i 4500 | ||
|---|---|---|---|
| 001 | 17892813 | ||
| 003 | OSt | ||
| 005 | 20150818032441.0 | ||
| 008 | 130920s2015 maua g b 001 0 eng d | ||
| 020 | _a9781292060163 | ||
| 040 |
_aMa-un _beng |
||
| 082 | 0 | 0 |
_a658.83 _222 _bMNE |
| 100 | 1 |
_aMalhotra, Naresh K. _950787 |
|
| 245 | 1 | 0 |
_aEssentials of marketing research : _ba hands-on orientation / _cNaresh K. Malhotra. |
| 250 | _aGlobal edition. | ||
| 260 |
_aBoston : _bPearson Education, _c2015 |
||
| 300 |
_axxiv, 408 pages : _bcolor illustrations ; _c28 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _950788 |
|
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c38103 _d272603 |
||