| 000 | 00683 a2200193 4500 | ||
|---|---|---|---|
| 008 | 150730s2013 maua g b 001 0 eng d | ||
| 020 | _a9781133273875 | ||
| 082 | 0 | 0 |
_a658.8 _223 _bMCI |
| 100 | 1 |
_aMcDaniel, Carl D _950157 |
|
| 245 | 1 | 0 |
_aIntroduction to marketing / _cCarl D McDaniel, Charles W Lamb, Joseph F Hair |
| 250 | _a12th, International ed. | ||
| 260 |
_a[Mason, Ohio?] : _bSouth-Western Cengage Learning, _c2013. |
||
| 300 |
_a1 v. (various pagings) : _bill., maps ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _950158 |
|
| 700 | 1 |
_aLamb, Charles W. _950159 |
|
| 700 | 1 |
_aHair, Joseph F. _950160 |
|
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c37876 _d272376 |
||