000			01150 a2200205 4500
008			120910t20142014maua g fb 001 0 eng d
020			_a9780133078350 (pbk.)
020			_a0133078353 (pbk.)
082	0	0	_a658.802 _223 _bWMM
100	1		_aWood, Marian Burk. _949925
245	1	4	_aThe marketing plan handbook / _cMarian Burk Wood, M.B.A.
250			_a5th ed.
260			_aBoston : _bPearson, _c2014.
300			_axiv, 210 p. : _bill. ; _c24 cm.
490	0		_aAlways learning
504			_aIncludes bibliographical references and index.
505	0		_aMarketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
650		0	_aMarketing _xManagement _vHandbooks, manuals, etc. _949926
942			_2ddc _cBOOK
999			_c37823 _d272323