000			00880pam a2200241 a 4500
001			2067303
003			OSt
005			20150729023421.0
008			940128s2014 enka b 001 0 eng
020			_a9780077152345
040			_aDLC _cDLC _dDLC
082	0	0	_a658.8 _bPAP _222
100	1		_aPalmer, Adrian. _949807
245	1	0	_aPrinciples of services marketing / _cAdrian Palmer.
250			_a7th ed.
260			_aLondon ; _aNew York : _bMcGraw-Hill, _c2014.
300			_axviii, 495 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references (p. [331]-340) and index.
650		0	_aMarketing _xManagement. _949808
650		0	_aService industries _xMarketing. _949809
942			_2ddc _cBOOK
999			_c37789 _d272289