000			02730 a2200253 4500
008			140716s2014 nju g b 001 0 eng d
020			_a9780133989403
020			_a0133989402 (Trade Cloth) _cUSD 129.99 Retail Price (Publisher)
082	0	0	_a658.472 _223 _bBAB
245	0	0	_aBusiness Analytics Principles, Concepts, and Applications with SAS _bWhat, Why, and How
260			_aUpper Saddle River : _bPearson Education _cOct. 2014
440		0	_aFT Press Analytics Ser. _948371
504			_aIncludes bibliographical references and index.
506			_aLicense restrictions may limit access.
520	8		_aAnnotation _bLearn everything you need to know to start using business analytics and integrating it throughout your organization.Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives.They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making.Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning.Unlike most competitive guides, this text demonstrates the use of SAS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself.Business Analytics Principles, Concepts, and Applications with SAS will be a valuable resource for all beginning-to-intermediate level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research.
521			_aScholarly & Professional _bPearson Education
650		0	_aBusiness intelligence. _948372
650		0	_aBig data _948373
700	1		_aSchniederjans, Marc J. _948374
700	1		_aSchniederjans, Dara G. _948375
700	1		_aStarkey, Christopher M. _948376
773		0	_tSafari Technical Books (Current File)
942			_2ddc _cBOOK
999			_c37260 _d271760