000			00871cam a2200265 a 4500
001			12431980
003			OSt
005			20150408114219.0
008			010605s2002 nyua g b 001 0 eng
020			_a9780471412359
040			_aMa-Un
082	0	0	_222 _a658.83 _bKVE
100	1		_aKumar, V., _d1957- _945546
245	1	0	_aEssentials of marketing research / _cV. Kumar, David A. Aaker, George S. Day.
250			_a2nd ed.
260			_aNew York : _bJohn Wiley, _c2002
300			_axix, 553 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
590			_aLC copy lacks CD.
650		0	_aMarketing research
700	1		_aAaker, David A. _945547
700	1		_aDay, George S. _945548
942			_2ddc _cBOOK
999			_c35253 _d269753