000			00746cam a2200241 i 4500
001			17557461
003			OSt
005			20150408114216.0
008			121210s2013 paua g 000 0 eng
020			_a9780749467128
020			_z9780749467135 (ebk.)
040			_aMa-Un
082	0	0	_222 _a658.802 _bWJH
100	1		_aWestwood, John, _d1947- _944717
245	1	0	_aHow to write a marketing plan / _cJohn Westwood.
250			_a4th ed.
260			_aPhiladelphia, PA : _bKogan Page Limited, _c2013.
300			_ax, 172 p. : _bill. ; _c23 cm.
490	0		_aCreating success series
650		0	_aMarketing _xManagement
942			_2ddc _cBOOK
999			_c34905 _d269405