000			00736nam a22002297a 4500
003			OSt
005			20150408114216.0
008			140511s2014 maua g b 001 0 eng d
020			_a9781259010903
020			_a1259010902
040			_aMa-Un
082	0	4	_222 _a658.802 _bWOM
100	1		_aWalker, Orville C. _944705
245	1	0	_aMarketing strategy / _bA decision-focused approach : _cOrville C. Walker, Jr., John W. Mullins.
250			_a8th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _c2014.
300			_axvi, 368 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and indexes.
650			_aMarketing _xManagement
700	1		_aMullins, John W. _q(John Walker) _eCo-author. _944706
942			_2ddc _cBOOK
999			_c34902 _d269402