000			01317cam a22003494a 4500
001			17086815
003			OSt
005			20150408114202.0
008			111216s2012 maua b 001 0 eng
010			_a 2011051520
016	7		_a016019411 _2Uk
020			_a9780123919229 (alk. paper)
020			_a0123919223 (alk. paper)
035			_a(OCoLC)ocn761856727
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dUKMGB _dYDXCP _dBWX _dCOO _dCDX _dDLC
042			_apcc
050	0	0	_aHF5415.1265 _b.B575 2012
082	0	0	_a658.872 _223 _bBMC
100	1		_aBloomstein, Margot. _941861
245	1	0	_aContent strategy at work : _breal-world stories to strengthen every interactive project / _cMargot Bloomstein ; with a foreword by Kristina Halvorson.
260			_aWaltham, MA : _bMorgan Kaufmann, _cc2012.
300			_axiv, 163 p. : _bcol. ill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650		0	_aInternet marketing.
650		0	_aBranding (Marketing) _915151
650		0	_aInformation technology _xManagement.
650		0	_aWeb site development.
650		0	_aWeb sites _xDesign.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cDVD
999			_c33058 _d267558