000			01452nam a2200241 a 4500
001			ASIN0749435275
003			OSt
005			20150408114143.0
008			131021s2001 xxu eng d
020			_a9788175541825
040			_aMa-Un
082	0	4	_a658.054678
100	1		_aHaig, Matt. _938322
245	1	0	_aE-business essentials / _cMatt Haig.
260			_aNew Delhi : _bKogan Page Ltd, _c2005.
300			_a122 p. ; _c22 cm.
490	1		_aCreating success.
520			_aFew can afford to ignore the impact of the Internet on business; a Web site is no longer an optional extra. Today every business is expected to have a Web site and keep intouch via e-mail, in addition to informing and interacting with its on-line customers. "E-Business Essentials" aims to provide you with the knowledge necessary to make a success of your e-business activity, whether purely online or as support to your offline business. Accessible advice is given on a range of topics including: understanding the Internet; creating your Web site; making money online; customer service online; choosing the right search engine; building your e-brand. Whether you are a 'net novice or a veteran, this practical guide provides the information that helps you to capitalise on the unique characteristics of the Internet and harness its power.
650		0	_aElectronic commerce
650		0	_aInternet
830		0	_aCreating success. _938323
942			_2ddc _cBOOK
999			_c31382 _d265882