000			01041cam a22003018a 4500
001			17231788
003			OSt
005			20150408114127.0
008			120329s2013 nyu f 00| 0 eng
020			_a9780071326230
040			_aMa-un
042			_apcc
050	0	0	_aHF5415.135 _b.C72 2013
082	0	0	_aCDS 658.802 _223
100	1		_aCravens, David W. _934423
245	1	0	_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy.
250			_a10th ed.
260			_aNew York : _bMcGraw-Hill, _cc2013.
300			_a653 p. _c28 cm.
650		0	_aMarketing _xDecision making. _934424
650		0	_aMarketing _xManagement.
650		0	_aMarketing _xManagement _vCase studies. _915316
700	1		_aPiercy, Nigel. _934425
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1215/2012012653-d.html
906			_a0 _bvip _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOK
999			_c29112 _d263612