000			02985cam a2200397 a 4500
001			465369621
003			OCoLC
005			20150408114107.0
008			091014s2010 caua b 001 0 eng
010			_a2009932899
020			_a9781849201452 _c(hbk.)
020			_a1849201455 _c(hbk.)
020			_a1849201463 _c(pbk.)
020			_a9781849201469 _c(pbk.)
035			_a(OCoLC)465369621 _z(OCoLC)441152815 _z(OCoLC)441152820 _z(OCoLC)449861383 _z(OCoLC)449861397 _z(OCoLC)551389652
040			_aUKM _beng _cUKM _dC#P _dBWX _dDEBBG _dOCL _dDLC _dBTCTA _dYDXCP _dCDX _dSISMU _dMUU _dMEAUC _dCAUOI _dEUM _dOUN
082			_a659 HCA
090			_aHF5823 _b.H185 2010x
100	1		_aHackley, Christopher E. _919074
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications approach / _cChris Hackley.
246	1	4	_aAdvertising & promotion.
246	3	0	_aintegrated marketing communications approach.
250			_a2nd ed.
260			_aLos Angeles : _bSAGE, _c2010.
300			_axii, 333 p. : _bill. (some col.) ; _c23 cm.
500			_aPrevious ed.: 2005.
504			_aIncludes bibliographical references and index.
505	0	0	_g1. _tIntroducing Advertising and Promotion: An Integrated Marketing Communications Approach -- _tCase: Advertising and Broadcast 'Media Convergence' -- _g2. _tTheorizing Advertising and Promotion -- _tCase: Intertextuality and the Interpreting Consumer -- _g3. _tBrand and Integrated Marketing Communications Planning -- _tCase: My Bank and I - First City Monument Bank -- _g4. _tAdvertising Agencies: Creative Work and Management Processes -- _tCase: Integrated Campaign Planning for the Samsung F480 Tocco -- _g5. _tPromotional Media in the Digital Age -- _tCase: Leveraging the Internet for TV Advertising Revenue - Media Funding Models in the Digital Age -- _g6. _tNon-Advertising Promotion in Integrated Marketing Communication -- _tCase: The global appeal of the UK Premier League and Stoke City FC -- _g7. _tInternational Advertising -- _tCase: Levi 501s and the Changing Cultural Meaning of Denim Jeans -- _g8. _tAdvertising: Ethics and Regulation -- _tCase: Benetton -- _g9. _tAdvertising Research -- _tCase: 'Social Branding' and the Dove 'Campaign for Real Beauty' -- _g10. _tIntegrating e-Marketing and Advertising -- _tCase: British Army Recruitment Goes Gaming in a Digital Campaign.
520	8		_aThis detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.
650		0	_aAdvertising.
650		0	_aAdvertising _xSocial aspects. _915126
650		0	_aSales promotion. _918468
650		0	_aAdvertising _xBrand name products. _919075
856	4	1	_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018967372&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
942			_2ddc _cDVD
999			_c26656 _d261156