000			01192cam a2200325 a 4500
001			16860764
003			OSt
005			20150408114106.0
008			110707s2012 nyua b 001 0 eng
010			_a 2011027873
020			_a9780078028885 (acidfree paper)
020			_a9780071317023
020			_a0078028884 (acidfree paper)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.M378 2012
082	0	0	_a358.8 _223 _bPWE
100	1		_aPerreault, William D. _918891
245	1	0	_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250			_a13th ed.
260			_aNew York, NY : _bMcGraw-Hill/Irwin, _cc2012.
300			_axl, 640, 32, 10 p. : _bcol. ill. ; _c28 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing.
700	1		_aCannon, Joseph P., _cPh. D. _918892
700	1		_aMcCarthy, E. Jerome _q(Edmund Jerome) _918893
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cDVD
999			_c26599 _d261099