000			00864pam a2200289 a 4500
001			2878439
003			OSt
005			20150408114106.0
008			860606s 2012ilua | b 001 0 eng
010			_a 86013577
020			_a0030099471
020			_a9780538481779
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415 _b.K849 1987
082	0	0	_a658.8 _222 _bKDP
100	1		_aKurtz, David L. _918794
245	1	0	_aPrinciples of Contemporary Marketing / _cDavid L. Kurtz.
250			_a15th ed.
260			_aChicago : _bDryden Press, _c2012
300			_axxvii, 662, 22, 18 p. : _bill. ; _c24 cm.
440		0	_aDryden Press series in marketing _918795
504			_aIncludes bibliographical references and indexes.
650		0	_aMarketing.
700	1		_aBoone, Louis E. _918796
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cDVD
999			_c26574 _d261074