000			00861pam a2200265 a 4500
001			1598733
003			OSt
005			20150408114103.0
008			941006s1995 nyua b 001 0 eng
020			_a9780077123307
040			_aDLC _cDLC _dDLC
043			_ae------
050	0	0	_aHF5415 _b.J5 1995
082	0	0	_a658.8 _220
100	1		_aJobber, David, _d1947- _918150
245	1	0	_aPrinciples and practice of marketing / _cDavid Jobber.
250			_a6 ed
260			_aLondon ; _aNew York : _bMcGraw-Hill, _c2010
300			_axx, 745 p. : _bill. (some col.) ; _c25 cm.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing.
650		0	_aMarketing _zEurope _xCase studies. _918151
942			_2ddc _cBOOK
999			_c26359 _d260859