000 01029cam a2200301 a 4500
001 1124974
003 OSt
005 20150408114102.0
008 941101s1995 njua b 001 0 eng
010 _a 94024025
020 _a0136689892
040 _aDLC
_cDLC
_dDLC
050 0 0 _aLB2847
_b.K68 1994
082 0 0 _a371.206
_220
100 1 _aKotler, Philip.
_915297
245 1 0 _aStrategic marketing for educational institutions /
_cPhilip Kotler, Karen F.A. Fox.
250 _a2nd ed.
260 _aEnglewood Cliffs, N.J. :
_bPrentice-Hall,
_cc1995.
300 _axii, 484 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aEducation
_xMarketing.
_917903
650 0 _aSchools
_xPublic relations.
_917904
650 0 _aEducational fund raising.
_917905
650 0 _aEducational planning.
_917906
700 1 _aFox, Karen F. A.,
_d1944-
_917907
942 _2ddc
_cBOOK
999 _c26250
_d260750