000			00807cam a22002534a 4500
001			13593744
003			OSt
005			20150408114102.0
008			040514s2004 nyua b 001 0 eng
020			_a9781844801213
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.55 _b.E34 2004
082	0	0	_a658.812 _222 _b J E M
100	1		_aEgan, John, _d1952- _915140
245	1	0	_aMarketing Communication _cJohn Egan.
250			_a2nd ed.
260			_aNew York : _bFinancial Times/Prentice Hall, _c2007.
300			_a467 p. : _bill. ; _c27 cm.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing Communication _917816
942			_2ddc _cBOOK
999			_c26214 _d260714