000 01195cam a22003014a 4500
001 13005522
003 OSt
005 20150408114102.0
008 021119s2003 enkab b 001 0 eng
010 _a 2002154220
020 _a0749438673 (hardcover)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHD69.B7
_bL55 2003
082 0 0 _a658.834083
_221
_bL M B
100 1 _aLindström, Martin,
_d1970-
_917716
245 1 0 _aBrandchild :
_bremarkable insights into the minds of today's global kids and their relationships with brands /
_cMartin Lindstrom with Patricia B. Seybold.
260 _aLondon ;
_aSterling, VA :
_bKogan Page,
_c2003.
300 _axvi, 316 p. :
_bill., maps ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aBrand name products.
650 0 _aChild consumers.
_917717
650 0 _aAdvertising and children.
_917718
650 0 _aMarketing research.
700 1 _aSeybold, Patricia B.
_917719
942 _2ddc
_cBOOK
999 _c26183
_d260683