| 000 | 01004cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 16451599 | ||
| 003 | OSt | ||
| 005 | 20150408114040.0 | ||
| 008 | 100909s2011 enka 001 0aeng d | ||
| 010 | _a 2010936750 | ||
| 020 | _a9780500515563 (hbk.) | ||
| 020 | _a0500515565 (hbk.) | ||
| 035 | _a(OCoLC)ocn728074372 | ||
| 040 |
_aSITPL _cSITPL _dYDXCP _dBWX _dSINLB _dUBY _dCDX _dUV0 _dDLC |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aHF5810.H44 _bA3 2011 |
| 082 | 0 | 4 |
_a659.1092 _222 |
| 100 | 1 |
_aHegarty, John, _d1944- _915210 |
|
| 245 | 1 | 0 |
_aHegarty on advertising : _bturning intelligence into magic / _cJohn Hegarty. |
| 260 |
_aNew York : _bThames & Hudson Ltd., _cc2011. |
||
| 300 |
_a224 p. : _bill. (some col.) ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 600 | 1 | 0 |
_aHegarty, John, _d1944- _915211 |
| 650 | 0 |
_aAdvertising executives _vBiography. _915212 |
|
| 650 | 0 |
_aAdvertising agencies _xManagement. _915213 |
|
| 942 |
_2ddc _cBOOK |
||
| 999 |
_c23801 _d258301 |
||