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008 110507s2010 njuab b 001 0 eng
010 _a 2011420557
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_2bnb
016 7 _a015385211
_2Uk
020 _a9780470381113 (pbk.)
020 _a0470381116 (pbk.)
035 _a(OCoLC)ocn455804193
040 _aUKM
_cUKM
_dYDXCP
_dBWX
_dBTCTA
_dCDX
_dC#P
_dVRC
_dDLC
042 _alccopycat
050 0 0 _aHF1416
_b.K68 2010
082 0 4 _a658.84
_222
100 1 _aKotabe, Masaaki.
_915196
245 1 0 _aGlobal marketing management /
_cMasaaki Kotabe, Kristiaan Helsen.
250 _a5th ed.
260 _aHoboken, NJ :
_bWiley,
_cc2010.
300 _axxiii, 725 p., M-12 p. of plates :
_bill. (some col.), maps (some col.) ;
_c28 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aExport marketing
_xManagement.
_915179
650 0 _aInternational business enterprises
_xManagement.
_94644
700 1 _aHelsen, Kristiaan.
_915197
942 _2ddc
_cBOOK
999 _c23796
_d258296