000			00950cam a22002774a 4500
001			234440839
003			OSt
005			20150408114040.0
008			090706s2010 enka b 001 0 eng
010			_a2009025220
020			_a9780470319925 (pbk.)
020			_a0470319925 (pbk.)
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dBWKUK _dBWX _dDEBBG _dVRC _dOCL _dZAD _dUtOrBLW
050	0	0	_aHF5415.123 _b.D34 2010
082	0	0	_a658.802 _222
100	1		_aDahlén, Micael. _915187
245	1	0	_aMarketing communications : _ba brand narrative approach / _cMicael Dahlén, Fredrik Lange, Terry Smith.
260			_aChichester, U.K. : _bWiley, _c2010.
300			_axxii, 584 p. : _bill ; _c25 cm.
504			_aIncludes bibliographical references and index.
650		0	_aCommunication in marketing. _915188
650		0	_aBranding (Marketing) _915151
700	1		_aLange, Fredrik. _915189
700	1		_aSmith, Terry, _d1955- _915190
942			_2ddc _cBOOK
999			_c23794 _d258294