000			01214cam a22003134a 4500
001			13849562
003			OSt
005			20150408114040.0
008			050125s2006 maua b 001 0 eng
010			_a 2005041505
020			_a0071263624
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF1416 _b.J63 2006
082	0	0	_a658.84 _222
100	1		_aJohansson, Johny K. _915176
245	1	0	_aGlobal marketing : _bforeign entry, local marketing & global management / _cJohny K. Johansson.
250			_a4th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2006.
300			_axvi, 647 p. : _bill. ; _c29 cm.
440		0	_aMcGraw-Hill/Irwin series in marketing _915177
504			_aIncludes bibliographical references and index.
650		0	_aExport marketing. _915178
650		0	_aExport marketing _xManagement. _915179
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041505-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005041505-t.html
942			_2ddc _cBOOK
999			_c23791 _d258291