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001			15340789
003			OSt
005			20150408114040.0
008			080623s2008 caua b 001 0 eng
010			_a 2008027384
015			_aGBA893504 _2bnb
016	7		_a014679987 _2Uk
020			_a9780470183878 (cloth)
020			_a047018387X (cloth)
035			_a(OCoLC)ocn226355800
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dUKM _dC#P _dYBM _dBWX _dCDX _dSGB _dCQU _dTEX _dDLC
050	0	0	_aHD69.B7 _bG43 2008
082	0	0	_a658.827 _222
100	1		_aGerzema, John, _d1961- _915149
245	1	4	_aThe brand bubble : _bthe looming crisis in brand value and how to avoid it / _cJohn Gerzema, Ed Lebar ; foreword by Peter Stringham.
250			_a1st ed.
260			_aSan Francisco, Calif. : _bJossey-Bass, _cc2008.
300			_ax, 252 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 235-239) and index.
505	0		_aTulipmania and inflated brands -- Can you say "irresistible"? -- Wall Street, meet Main Street -- The postmodern craving for creativity -- Welcome to ConsumerLand -- Stage one - Exploration: performing an energy audit. Case study: LEGO-play well -- Stage two - Distillation: identifying the energy core. Case study: Virgin Atlantic-brilliant basics, magic touches -- Stage three - Ignition: creating an energized value chain. Case study: Xerox-the energy inside -- Stage four - Fusion: becoming an energy-driven enterprise. Case study: Mumbai Tiffin Box Suppliers-human energy -- Stage five - Renewal: Active listening and constant refreshing of brand meaning. Case study: UNIQLO-seeing farther -- Epilogue: A brand may be famous, but is it creating return for shareholders?
520			_aUsing a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable appetite for creativity and change. These brands offer consumers a palpable sense of movement and direction thanks to a powerful "energized differentiation." Gerzema reveals how brands with energized differentiation achieve better financial performance than traditional brands have. Plus, Gerzema helps readers develop energized differentiation in their own brands, creating consumer-centric and sustainable organizations. --from publisher description
650		0	_aBrand name products _xValuation. _915150
650		0	_aBranding (Marketing) _915151
650		0	_aBrand name products _vCase studies. _915152
700	1		_aLebar, Ed, _d1943- _915153
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0822/2008027384.html
942			_2ddc _cBOOK
999			_c23783 _d258283