000			00965pam a22002774a 4500
001			53285163
003			OSt
005			20150408114040.0
008			031015s2004 maua b 001 0 eng
010			_a2003064167
020			_a0750657243
040			_aDLC _cDLC _dYDX _dOUN
050	0	0	_aHD59 _b.B333 2004
082			_222 _a659.2
100	1		_aBaines, Paul, _d1973- _915138
245	1	0	_aPublic relations : _bcontemporary issues and techniques / _cPaul Baines, John Egan, Frank Jefkins.
260			_aBoston : _bElsevier/Butterworth-Heineman, _cc2004.
300			_axvii, 431 p. : _bill. _c25 cm.
504			_aIncludes bibliographical references (p. [413]-420) and index.
650		0	_aPublic relations. _915118
650		0	_aPublic relations _xManagement. _915139
700	1		_aEgan, John, _d1952- _915140
700	1		_aJefkins, Frank William. _915141
856	4	1	_uhttp://www.loc.gov/catdir/toc/els041/2003064167.html _zTable of contents
942			_2ddc _cBOOK
999			_c23780 _d258280