000			01463cam a2200409 a 4500
001			15962235
003			OSt
005			20150408114040.0
008			091027s2010 nyua b 001 0 eng
010			_a 2009043449
015			_aGBB030443 _2bnb
016	7		_a015494101 _2Uk
020			_a9780415873536
020			_a0415873533
020			_a9780415873543
020			_a0415873541
020			_a9780203864555
020			_a0203864557
035			_a(OCoLC)ocn461631212
040			_aDLC _cDLC _dYDX _dYDXCP _dCDX _dUKM _dDLC
050	0	0	_aHF5826.5 _b.K38 2010
082	0	0	_a659 _222
100	1		_aKatz, Helen E. _915128
245	1	4	_aThe media handbook : _ba complete guide to advertising media selection, planning, research, and buying / _cHelen Katz.
250			_a4th ed.
260			_aNew York : _bRoutledge, _c2010.
300			_axii, 212 p. : _bill. ; _c24 cm.
490	1		_aCommunication series
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising media planning. _915129
650		0	_aMass media and business. _915127
650		0	_aMarketing channels. _915130
830		0	_aRoutledge communication series. _915131
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html
942			_2ddc _cBOOK
999			_c23777 _d258277