000			01787cam a22003734a 4500
001			129956985
003			OSt
005			20150408114040.0
008			070514s2007 enk b 001 0 eng
010			_a2007020168
020			_a9780415430357 _c(pbk. : alk. paper)
020			_a0415430356 _c(pbk. : alk. paper)
020			_a9780415430340 _c(hardback : alk. paper)
020			_a0415430348 _c(hardback : alk. paper)
020			_a9780203935521 _c(ebook)
020			_a0203935527 _c(ebook)
035			_a(OCoLC)129956985
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dBWKUK _dNLGGC _dLMR _dCDN
050	0	0	_aHF6146.I58 _bS68 2007
082			_222 _a659.134
100	1		_aSpurgeon, Christina. _915124
245	1	0	_aAdvertising and new media / _cChristina Spurgeon.
260			_aLondon ; _aNew York : _bRoutledge, _c2008.
300			_a135 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. [115]-129) and index.
505	0		_aFigures Acknowledgements Chapter 1. Advertising and the new media of mass conversation Chapter 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media Chapter 3. Integrating interactivity: globalization and the gendering of creative advertising Chapter 4. Mobilizing the local: advertising and cell phone industries in China Chapter 5. From conversation to registration: regulating advertising and new media Chapter 6. The future of advertising-funded media Notes References Interviews Index.
650		0	_aInternet advertising. _915125
650		0	_aAdvertising.
650		0	_aAdvertising _xSocial aspects. _915126
650		0	_aMass media.
650		0	_aMass media and business. _915127
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip0718/2007020168.html _zTable of contents only
942			_2ddc _cBOOK
999			_c23776 _d258276