000			01227cam a22003134a 4500
001			11778481
003			OSt
005			20150408114040.0
008			990806s1999 maua b 001 0 eng
010			_a 99043468
020			_a0750644796 (alk. paper)
035			_a(DLC) 99043468
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5823 _b.E93 1999
082	0	0	_a659.1 _221
245	0	0	_aExcellence in advertising : _bthe IPA guide to best practice / _cedited by Leslie Butterfield.
250			_a2nd ed.
260			_aBoston, Mass. : _bButterworth-Heinemann, _cc1999.
300			_axviii, 304 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising.
700	1		_aButterfield, Leslie, _d1952- _915113
710	2		_aInstitute of Practitioners in Advertising. _915114
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/els033/99043468.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/els033/99043468.html
942			_2ddc _cBOOK
999			_c23773 _d258273