The marketing plan handbook / Marian Burk Wood, M.B.A.
السلاسل: Always learningتفاصيل النشر: Boston : Pearson, 2014.الطبعة: 5th edالوصف: xiv, 210 p. : ill. ; 24 cmردمك:- 9780133078350 (pbk.)
- 0133078353 (pbk.)
- 658.802 23 WMM
المحتويات:
Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
كتاب
مراجعات من LibraryThing.com:
| المكتبة الحالية | رقم الاستدعاء | رقم النسخة | حالة | الباركود | |
|---|---|---|---|---|---|
| المكتبة المركزية بالمجمعة (CL) | 658.802 WMM (استعراض الرف(يفتح أدناه)) | 1 | Not For Loan | 00216090 | |
| المكتبة المركزية بالمجمعة (CL) | 658.802 WMM (استعراض الرف(يفتح أدناه)) | 2 | المتاح | 00216091 | |
| المكتبة المركزية بالمجمعة (CL) | 658.802 WMM (استعراض الرف(يفتح أدناه)) | 3 | المتاح | 00216092 |
إجمالي الحجوزات: 0
Includes bibliographical references and index.
Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance.
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