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Global marketing : foreign entry, local marketing & global management /

By Johansson, Johny K..
Boston : McGraw-Hill Irwin, 2006 .
xvi, 647 p. : 29 cm..
0071263624

By Kotabe, Masaaki..
Hoboken, NJ : Wiley, 2010 .
xxiii, 725 p., M-12 p. of plates : 28 cm..
9780470381113 (pbk.) | 0470381116 (pbk.)

By Keegan, Warren J..
Upper Saddle River, N.J. : Prentice Hall, 2002 .
xxv, 617 p. : 27 cm..
0138418268