TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Essentials of marketing research: a hands-on orientation 
SN  - 9781292060163
U1  - 658.83 22
PY  - 2015///
CY  - Boston
PB  - Pearson Education
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -