Malhotra, Naresh K. <br/><br/>
Essentials of marketing research :  a hands-on orientation / 
Naresh K. Malhotra. 
 - Global edition. 
 - Boston :  Pearson Education,  2015 
 - xxiv, 408 pages :  color illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292060163 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MNE