TY  - GEN
AU  - McDaniel,Carl D
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Introduction to marketing
SN  - 9781133273875
U1  - 658.8 23
PY  - 2013///
CY  - [Mason, Ohio?] : 
PB  - South-Western Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -