00599    a2200169   4500008004100000020001800041082001900059100002100078245008000099250002800179260006200207300005200269504005300321650001400374700002100388700002000409150730s2013    maua   g b    001 0 eng d  a978113327387500a658.8223bMCI1 aMcDaniel, Carl D10aIntroduction to marketing /cCarl D McDaniel, Charles W Lamb, Joseph F Hair  a12th, International ed.  a[Mason, Ohio?] : bSouth-Western Cengage Learning,c2013.  a1 v. (various pagings) :bill., maps ; c28 cm.  aIncludes bibliographical references and indexes. 0aMarketing1 aLamb, Charles W.1 aHair, Joseph F.