McDaniel, Carl D <br/><br/>
Introduction to marketing / 
Carl D McDaniel, Charles W Lamb, Joseph F Hair 
 - 12th, International ed. 
 - [Mason, Ohio?] :   South-Western Cengage Learning,  2013. 
 - 1 v. (various pagings) :  ill., maps ;   28 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781133273875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCI