01150 a2200205 4500 120910t20142014maua g fb 001 0 eng d 9780133078350 (pbk.) 0133078353 (pbk.) 658.802 23 WMM Wood, Marian Burk. 49925 The marketing plan handbook / Marian Burk Wood, M.B.A. 5th ed. Boston : Pearson, 2014. xiv, 210 p. : ill. ; 24 cm. Always learning Includes bibliographical references and index. Marketing planning : new pace, new possibilities -- Analyzing the current situation -- Understanding markets and customers -- Segmenting, targeting, and positioning -- Planning direction, objectives, and marketing support -- Developing product and brand strategy -- Developing pricing strategy -- Developing channel and logistics strategy -- Developing marketing communications and influence strategy -- Planning metrics and implementation control -- Appendix. Sample marketing plan : PretzL Elegance. Marketing Management Handbooks, manuals, etc. 49926 ddc BOOK 37823 272323 0 0 ddc 0 1 737023 CL CL 2015-07-29 0 658.802 WMM 00216090 2015-07-29 00:00:00 1 2015-07-29 BOOK 0 0 ddc 0 0 737024 CL CL 2015-07-29 0 658.802 WMM 00216091 2015-07-29 00:00:00 2 2015-07-29 BOOK 0 0 ddc 0 0 737025 CL CL 2015-07-29 0 658.802 WMM 00216092 2015-07-29 00:00:00 3 2015-07-29 BOOK