Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati. 
 - 6th ed, Arab world edition. 
 - Harlow, Essex :  Pearson,  2013. 
 - 936 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographical references (pages 851-888) and index. 
<br/><br/><label>ISBN: </label>9781408272367 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.<br/>Marketing research--Arab countries<br/>Management and Business Studies
<br/><br/><label>Dewey Class. No.: </label>658.83  / MNM