Palmer, Adrian. <br/><br/>
Principles of services marketing / 
Adrian Palmer. 
 - 7th ed. 
 - London ;  New York :  McGraw-Hill,  2014. 
 - xviii, 495 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. [331]-340) and index. 
<br/><br/><label>ISBN: </label>9780077152345 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAP