02730 a2200253 4500 140716s2014 nju g b 001 0 eng d 9780133989403 0133989402 (Trade Cloth) USD 129.99 Retail Price (Publisher) 658.472 23 BAB Business Analytics Principles, Concepts, and Applications with SAS What, Why, and How Upper Saddle River : Pearson Education Oct. 2014 FT Press Analytics Ser. 48371 Includes bibliographical references and index. License restrictions may limit access. Annotation Learn everything you need to know to start using business analytics and integrating it throughout your organization.Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives.They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making.Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning.Unlike most competitive guides, this text demonstrates the use of SAS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself.Business Analytics Principles, Concepts, and Applications with SAS will be a valuable resource for all beginning-to-intermediate level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research. Scholarly & Professional Pearson Education Business intelligence. 48372 Big data 48373 Schniederjans, Marc J. 48374 Schniederjans, Dara G. 48375 Starkey, Christopher M. 48376 Safari Technical Books (Current File) ddc BOOK 37260 271760 0 0 ddc 0 1 733123 CL CL 2015-07-12 0 658.472 BAB 00212224 2015-07-12 00:00:00 1 2015-07-12 BOOK 0 0 ddc 0 0 733185 CL CL 2015-07-13 0 658.472 BAB 00212403 2015-07-13 00:00:00 2 2015-07-13 BOOK 0 0 ddc 0 0 733186 CL CL 2015-07-13 0 658.472 BAB 00212400 2015-07-13 00:00:00 3 2015-07-13 BOOK