00634cam a2200217 a 450000100090000000300040000900500170001300800410003002000180007104000100008908200200009910000220011924500810014125000120022226000340023430000350026850400510030365000230035470000200037770000190039712431980OSt20150408114219.0010605s2002    nyua   g b    001 0 eng    a9780471412359  aMa-Un00222a658.83bKVE1 aKumar, V.,d1957-10aEssentials of marketing research /cV. Kumar, David A. Aaker, George S. Day.  a2nd ed.  aNew York :bJohn Wiley,c2002  axix, 553 p. :bill.  ;c27 cm.  aIncludes bibliographical references and index. 0aMarketing research1 aAaker, David A.1 aDay, George S.