Kumar, V.,  1957- <br/><br/>
Essentials of marketing research / 
V. Kumar, David A. Aaker, George S. Day. 
 - 2nd ed. 
 - New York :  John Wiley,  2002 
 - xix, 553 p. :  ill.  ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780471412359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / KVE