Marketing strategy planning approach Perreault, William D creator Cannon, Joseph P. McCarthy, E. Jerome (Edmund Jerome) text nyu New York, NY McGraw-Hill Irwin 2014 19th ed. monographic eng

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xl, 726, G11 p. : ill. ; 24 cm. general William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. Includes index. Marketing Management 658.8 PWB 9781259060762 1259060764 Ma-Un 140520 20150408114219.0