00697nam a22002177a 4500003000400000005001700004008004100021020001800062020001500080040001000095082001900105100002600124245012300150250001300273260004600286300003800332500002000370650002600390700002200416700004100438OSt20150408114219.0140520s2014    nyua   g      001 0 eng d  a9781259060762  a1259060764  aMa-Un04222a658.8bPWB1 aPerreault, William D 10aBasic marketing :bMarketing strategy planning approach /cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.  a19th ed.  aNew York, NY :bMcGraw-Hill Irwin,c2014.  axl, 726, G11 p. :bill. ;c24 cm.  aIncludes index.  aMarketingxManagement1 aCannon, Joseph P.1 aMcCarthy, E. Jeromeq(Edmund Jerome)