Perreault, William D  <br/><br/>
Basic marketing :  Marketing strategy planning approach / 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. 
 - 19th ed. 
 - New York, NY :  McGraw-Hill Irwin,  2014. 
 - xl, 726, G11 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781259060762 1259060764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PWB