<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00842nam a22002537a 4500</leader>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20150408114217.0</controlfield>
  <controlfield tag="008">140513s2014    maua   g b    001 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780133382129</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0133382125</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">Ma-Un</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="2">22</subfield>
    <subfield code="a">647.940688</subfield>
    <subfield code="b">KPM</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Kotler, Philip</subfield>
    <subfield code="9">15297</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Marketing for hospitality and tourism /</subfield>
    <subfield code="c">Philip Kotler, John T. Bowen, James C. Makens.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">6th international ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Boston :</subfield>
    <subfield code="b">Pearson,</subfield>
    <subfield code="c">2014.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxi, 682 p :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">28 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Hospitality industry</subfield>
    <subfield code="x">Marketing</subfield>
    <subfield code="v">Textbooks</subfield>
    <subfield code="9">44844</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Tourism</subfield>
    <subfield code="x">Marketing</subfield>
    <subfield code="v">Textbooks</subfield>
    <subfield code="9">44845</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Bowen, John T.,</subfield>
    <subfield code="e">author.</subfield>
    <subfield code="9">44846</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Makens, James C.,</subfield>
    <subfield code="e">author.</subfield>
    <subfield code="9">44847</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BOOK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">34955</subfield>
    <subfield code="d">269455</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="1">0</subfield>
    <subfield code="2">2014-05-13</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">1</subfield>
    <subfield code="a">647.940688 KPM</subfield>
    <subfield code="c">1</subfield>
    <subfield code="d">2014-05-13</subfield>
    <subfield code="e">&#x62F;&#x627;&#x631; &#x627;&#x644;&#x639;&#x631;&#x628;</subfield>
    <subfield code="h">SRF</subfield>
    <subfield code="i">00211161</subfield>
    <subfield code="m">SRF</subfield>
    <subfield code="q">2024-12-19</subfield>
    <subfield code="r">2025-02-13 00:00:00</subfield>
    <subfield code="t">BOOK</subfield>
    <subfield code="w">ddc</subfield>
    <subfield code="y">1</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="1">0</subfield>
    <subfield code="2">2014-05-13</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">647.940688 KPM</subfield>
    <subfield code="c">2</subfield>
    <subfield code="d">2014-05-13</subfield>
    <subfield code="e">&#x62F;&#x627;&#x631; &#x627;&#x644;&#x639;&#x631;&#x628;</subfield>
    <subfield code="h">SRF</subfield>
    <subfield code="i">00211162</subfield>
    <subfield code="m">SRF</subfield>
    <subfield code="r">2014-05-13 00:00:00</subfield>
    <subfield code="t">BOOK</subfield>
    <subfield code="w">ddc</subfield>
    <subfield code="y">0</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="1">0</subfield>
    <subfield code="2">2014-05-13</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">1</subfield>
    <subfield code="a">647.940688 KPM</subfield>
    <subfield code="c">1</subfield>
    <subfield code="d">2014-05-13</subfield>
    <subfield code="e">&#x62F;&#x627;&#x631; &#x627;&#x644;&#x639;&#x631;&#x628;</subfield>
    <subfield code="h">SRM</subfield>
    <subfield code="i">00211163</subfield>
    <subfield code="m">SRM</subfield>
    <subfield code="r">2014-05-13 00:00:00</subfield>
    <subfield code="t">BOOK</subfield>
    <subfield code="w">ddc</subfield>
    <subfield code="y">0</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="1">0</subfield>
    <subfield code="2">2014-05-13</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">647.940688 KPM</subfield>
    <subfield code="c">2</subfield>
    <subfield code="d">2014-05-13</subfield>
    <subfield code="e">&#x62F;&#x627;&#x631; &#x627;&#x644;&#x639;&#x631;&#x628;</subfield>
    <subfield code="h">SRM</subfield>
    <subfield code="i">00211164</subfield>
    <subfield code="m">SRM</subfield>
    <subfield code="r">2014-05-13 00:00:00</subfield>
    <subfield code="t">BOOK</subfield>
    <subfield code="w">ddc</subfield>
    <subfield code="y">0</subfield>
  </datafield>
</record>
