00751nam a22002297a 4500003000400000005001700004008004100021020001800062020001500080040001000095082002400105100001900129245009200148250002600240260003000266300003300296504005100329650004700380650003400427700002900461700003100490OSt20150408114217.0140513s2014    maua   g b    001 0 eng d  a9780133382129  a0133382125  aMa-Un04222a647.940688bKPM1 aKotler, Philip10aMarketing for hospitality and tourism /cPhilip Kotler, John T. Bowen, James C. Makens.  a6th international ed.  aBoston :bPearson,c2014.  axxi, 682 p :bill. ;c28 cm.  aIncludes bibliographical references and index.  aHospitality industryxMarketingvTextbooks  aTourismxMarketingvTextbooks1 aBowen, John T.,eauthor.1 aMakens, James C.,eauthor.