Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - 6th international ed. 
 - Boston :  Pearson,  2014. 
 - xxi, 682 p :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780133382129 0133382125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing--Textbooks<br/>Tourism--Marketing--Textbooks
<br/><br/><label>Dewey Class. No.: </label>647.940688  / KPM